.ard-mkt{--ard-primary:#004c7f;--ard-navy:#002d4d;--ard-blue:#1f7bb6;--ard-sky:#4a9fd8;--ard-sky-soft:#e3f1fb;--ard-green:#5fb45f;--ard-green-soft:#e9f6e9;--ard-orange:#f59b1f;--ard-orange-dark:#d97f06;--ard-orange-soft:#fff1dc;--ard-light:#f4f6fa;--ard-ink:#2f333b;--ard-muted:#6b7280;--ard-line:#dde3ec;--ard-radius:16px;--ard-radius-lg:24px;--ard-shadow-sm:0 .25rem .75rem rgba(11,14,30,.06);--ard-shadow:0 .75rem 2rem rgba(11,14,30,.10);--ard-shadow-lg:0 1.5rem 3.5rem rgba(0,45,77,.22);color:var(--ard-ink);line-height:1.6}.ard-mkt h1,.ard-mkt h2,.ard-mkt h3,.ard-mkt h4{font-weight:700;line-height:1.18;color:var(--ard-navy);margin:0 0 .6em;letter-spacing:-.01em}.ard-mkt h2{font-size:clamp(1.6rem,3vw,2.35rem)}.ard-mkt h3{font-size:clamp(1.15rem,1.8vw,1.45rem)}.ard-mkt h4{font-size:1.05rem}.ard-mkt p{margin:0 0 1rem}.ard-mkt img{max-width:100%;display:block}.ard-mkt .wrap{width:100%;max-width:1140px;margin:0 auto;padding:0 24px}.ard-mkt .wrap-narrow{max-width:880px}.ard-mkt .btn{display:inline-flex;align-items:center;gap:.5rem;font-weight:700;font-size:.98rem;padding:.8rem 1.5rem;border-radius:999px;border:2px solid transparent;text-decoration:none;cursor:pointer;transition:transform .12s ease,background .15s ease,color .15s ease}.ard-mkt .btn:hover{transform:translateY(-1px)}.ard-mkt .btn-orange{background:var(--ard-orange);color:#23180a;border-color:var(--ard-orange)}.ard-mkt .btn-orange:hover{background:var(--ard-orange-dark);border-color:var(--ard-orange-dark);color:#fff}.ard-mkt .btn-primary{background:var(--ard-primary);color:#fff;border-color:var(--ard-primary)}.ard-mkt .btn-primary:hover{background:var(--ard-navy);border-color:var(--ard-navy)}.ard-mkt .btn-ghost-light{color:#fff;border-color:rgba(255,255,255,.65);background:rgba(255,255,255,.06)}.ard-mkt .btn-ghost-light:hover{background:#fff;color:var(--ard-primary);border-color:#fff}.ard-mkt .btn-lg{padding:1rem 2rem;font-size:1.05rem}.ard-mkt header.hero{position:relative;color:#fff;background-color:var(--ard-navy);background-size:cover;background-position:var(--hero-pos,center 38%);background-repeat:no-repeat;overflow:hidden}.ard-mkt header.hero:before{content:"";position:absolute;inset:0;background-image:linear-gradient(100deg,rgba(0,45,77,.95),rgba(0,52,86,.86) 30%,rgba(0,70,116,.64) 62%,rgba(0,90,148,.42))}.ard-mkt header.hero>*{position:relative}.ard-mkt header.hero h1{color:#fff;margin-bottom:.5rem;font-size:clamp(2rem,4.4vw,3.25rem)}.ard-mkt .hero-inner{padding:56px 0 64px;max-width:900px}.ard-mkt .hero .eyebrow{display:inline-flex;align-items:center;gap:8px;text-transform:uppercase;letter-spacing:.14em;font-size:.72rem;font-weight:800;color:#ffd9a0;background:rgba(245,155,31,.18);border:1px solid rgba(245,155,31,.5);padding:6px 14px;border-radius:999px;margin-bottom:22px}.ard-mkt .hero .lede{font-size:clamp(1.02rem,1.5vw,1.2rem);color:rgba(255,255,255,.92);max-width:640px}.ard-mkt .hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px}.ard-mkt .hero-kicker{display:flex;gap:10px;flex-wrap:wrap;margin-top:34px;font-size:.85rem;font-weight:600}.ard-mkt .hero-kicker span{background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.22);border-radius:999px;padding:5px 14px;color:#fff}.ard-mkt .brandbar{display:flex;height:7px}.ard-mkt .brandbar i{flex:1 1}.ard-mkt .brandbar i:first-child{background:var(--ard-primary)}.ard-mkt .brandbar i:nth-child(2){background:var(--ard-sky)}.ard-mkt .brandbar i:nth-child(3){background:var(--ard-green)}.ard-mkt .brandbar i:nth-child(4){background:var(--ard-orange)}.ard-mkt section{padding:76px 0;margin-top:0}.ard-mkt section.tight{padding:52px 0}.ard-mkt .bg-white{background:#fff}.ard-mkt .bg-light{background:var(--ard-light)}.ard-mkt .bg-sky{background:var(--ard-sky-soft)}.ard-mkt .bg-navy{background:var(--ard-navy);color:rgba(255,255,255,.88)}.ard-mkt .bg-navy h2,.ard-mkt .bg-navy h3{color:#fff}.ard-mkt .bg-gradient-blue{background:linear-gradient(135deg,var(--ard-navy) 0,var(--ard-primary) 55%,var(--ard-blue) 100%);color:rgba(255,255,255,.9)}.ard-mkt .bg-gradient-blue h2,.ard-mkt .bg-gradient-blue h3{color:#fff}.ard-mkt .section-head{max-width:740px;margin-bottom:44px}.ard-mkt .section-head.center{margin-left:auto;margin-right:auto;text-align:center}.ard-mkt .section-head p{color:var(--ard-muted);font-size:1.05rem;margin-bottom:0}.ard-mkt .bg-gradient-blue .section-head p,.ard-mkt .bg-navy .section-head p{color:rgba(255,255,255,.8)}.ard-mkt .eyebrow-dark{text-transform:uppercase;letter-spacing:.14em;font-size:.74rem;font-weight:800;color:var(--ard-blue);margin-bottom:12px;display:block}.ard-mkt .bg-gradient-blue .eyebrow-dark,.ard-mkt .bg-navy .eyebrow-dark{color:var(--ard-orange)}.ard-mkt .subhead{color:var(--ard-blue);font-weight:700;font-size:clamp(1.05rem,1.6vw,1.3rem);margin:0 0 1rem}.ard-mkt .bg-gradient-blue .subhead{color:#ffd9a0}.ard-mkt .grid{display:grid;grid-gap:24px;gap:24px}.ard-mkt .g2{grid-template-columns:repeat(2,minmax(0,1fr))}.ard-mkt .g3{grid-template-columns:repeat(3,minmax(0,1fr))}.ard-mkt .split{display:grid;grid-template-columns:1.05fr .95fr;grid-gap:54px;gap:54px;align-items:center}.ard-mkt .split.flip>:first-child{order:2}.ard-mkt .card{background:#fff;border-radius:var(--ard-radius);padding:28px;box-shadow:var(--ard-shadow-sm);border:1px solid var(--ard-line)}.ard-mkt .card h3,.ard-mkt .card h4{margin-bottom:.45rem}.ard-mkt .card p{color:var(--ard-muted);margin-bottom:0;font-size:.96rem}.ard-mkt .card-top{border-top:5px solid var(--ard-primary)}.ard-mkt .card-top.c-sky{border-top-color:var(--ard-sky)}.ard-mkt .card-top.c-green{border-top-color:var(--ard-green)}.ard-mkt .card-top.c-orange{border-top-color:var(--ard-orange)}.ard-mkt .icon{width:46px;height:46px;border-radius:13px;display:grid;place-items:center;margin-bottom:16px;background:var(--ard-sky-soft);color:var(--ard-primary)}.ard-mkt .icon.c-green{background:var(--ard-green-soft);color:#3f8a3f}.ard-mkt .icon.c-orange{background:var(--ard-orange-soft);color:var(--ard-orange-dark)}.ard-mkt .icon.c-navy{background:#e6ecf3;color:var(--ard-navy)}.ard-mkt .icon svg{width:23px;height:23px}.ard-mkt .checks{list-style:none;padding:0;margin:0;display:grid;grid-gap:14px;gap:14px}.ard-mkt .checks li{display:flex;gap:12px;align-items:flex-start;font-size:.99rem}.ard-mkt .checks li svg{flex:0 0 auto;width:21px;height:21px;margin-top:2px;color:var(--ard-green)}.ard-mkt .checks li b{color:var(--ard-navy);font-weight:700}.ard-mkt .bg-gradient-blue .checks li b{color:#fff}.ard-mkt .bg-gradient-blue .checks li svg{color:var(--ard-orange)}.ard-mkt .qlist{list-style:none;padding:0;margin:0;display:grid;grid-gap:10px;gap:10px}.ard-mkt .qlist li{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);border-left:4px solid var(--ard-orange);border-radius:10px;padding:11px 16px;font-size:.96rem;color:#fff}.ard-mkt .shot{border-radius:var(--ard-radius);overflow:hidden;box-shadow:var(--ard-shadow-lg);border:1px solid rgba(255,255,255,.3);background:#fff}.ard-mkt .shot img{width:100%}.ard-mkt .shot-bar{background:#e9edf3;border-bottom:1px solid var(--ard-line);padding:9px 14px;display:flex;gap:7px;align-items:center}.ard-mkt .shot-bar i{width:10px;height:10px;border-radius:50%;background:#c6ced9;display:block}.ard-mkt .shot-bar span{margin-left:10px;font-size:11px;color:#7a8494;background:#fff;border-radius:5px;padding:2px 12px}.ard-mkt .photo{border-radius:var(--ard-radius);overflow:hidden;box-shadow:var(--ard-shadow)}.ard-mkt .photo img{width:100%;height:100%;object-fit:cover}.ard-mkt .photo-caption{font-size:.8rem;color:var(--ard-muted);margin-top:10px;font-style:italic}.ard-mkt .photo-caption.on-dark{color:rgba(255,255,255,.7)}.ard-mkt .photo-strip{display:grid;grid-template-columns:repeat(3,1fr);grid-gap:18px;gap:18px}.ard-mkt .photo-strip .photo{aspect-ratio:4/3}.ard-mkt .pathways{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));grid-gap:26px;gap:26px}.ard-mkt .pathway{position:relative;display:block;padding:34px 32px 46px;border-radius:var(--ard-radius-lg);text-decoration:none;color:#fff;overflow:hidden;box-shadow:var(--ard-shadow);transition:transform .15s ease,box-shadow .15s ease;min-height:230px}.ard-mkt .pathway:hover{transform:translateY(-4px);box-shadow:var(--ard-shadow-lg);color:#fff}.ard-mkt .pathway:before{content:"";position:absolute;inset:0;background-size:cover;background-position:50%;opacity:.3}.ard-mkt .pathway:after{content:"";position:absolute;inset:0;background:linear-gradient(75deg,rgba(0,20,34,.62),rgba(0,20,34,.34) 45%,rgba(0,20,34,.05))}.ard-mkt .pathway>*{position:relative;z-index:1}.ard-mkt .pathway.p-blue{background:linear-gradient(135deg,var(--ard-primary),var(--ard-blue))}.ard-mkt .pathway.p-blue:before{background-image:url(/images/marketing/photo-masters.jpg)}.ard-mkt .pathway.p-orange{background:linear-gradient(135deg,#b96a00,var(--ard-orange))}.ard-mkt .pathway.p-orange:before{background-image:url(/images/marketing/photo-racer.jpg)}.ard-mkt .pathway .tag{display:inline-block;font-size:.68rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;background:rgba(0,0,0,.3);border-radius:999px;padding:5px 12px;margin-bottom:16px}.ard-mkt .pathway h3{color:#fff;font-size:1.5rem;margin-bottom:.35rem}.ard-mkt .pathway p{color:rgba(255,255,255,.94);font-size:.97rem;margin-bottom:18px}.ard-mkt .pathway .go{font-weight:800;display:inline-flex;align-items:center;gap:8px}.ard-mkt .pathway .go svg{width:18px;height:18px;flex:0 0 auto}.ard-mkt .pathway .url{position:absolute;right:26px;bottom:18px;font-size:.72rem;letter-spacing:.04em;color:rgba(255,255,255,.8);font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.ard-mkt .quotes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));grid-gap:24px;gap:24px;align-items:stretch}.ard-mkt .quote{background:#fff;border-radius:var(--ard-radius);padding:30px 28px 26px;box-shadow:var(--ard-shadow-sm);border:1px solid var(--ard-line);display:flex;flex-direction:column;position:relative;overflow:hidden}.ard-mkt .quote:after{content:"";position:absolute;left:0;right:0;top:0;height:5px;background:linear-gradient(90deg,var(--ard-primary),var(--ard-sky),var(--ard-green))}.ard-mkt .quote .mark{font-size:3rem;line-height:1;color:var(--ard-orange);font-weight:800;margin-bottom:-.5rem}.ard-mkt .quote blockquote{margin:0 0 18px;font-size:.97rem;color:var(--ard-ink)}.ard-mkt .quote blockquote p:last-child{margin-bottom:0}.ard-mkt .quote .who{margin-top:auto;display:flex;gap:12px;align-items:center;padding-top:14px;border-top:1px solid var(--ard-line)}.ard-mkt .quote .who .avatar{width:42px;height:42px;border-radius:50%;background:var(--ard-primary);color:#fff;display:grid;place-items:center;font-weight:800;font-size:.9rem;flex:0 0 auto}.ard-mkt .quote .who .avatar.c-green{background:var(--ard-green);color:#102a10}.ard-mkt .quote .who .avatar.c-orange{background:var(--ard-orange);color:#23180a}.ard-mkt .quote .who strong{display:block;color:var(--ard-navy);font-size:.95rem}.ard-mkt .quote .who span{font-size:.84rem;color:var(--ard-muted)}.ard-mkt .stats{display:grid;grid-template-columns:repeat(4,1fr);grid-gap:24px;gap:24px;text-align:center}.ard-mkt .stat .n{font-size:2rem;font-weight:800;color:#fff;line-height:1.15}.ard-mkt .stat .n em{font-style:normal;color:var(--ard-orange)}.ard-mkt .stat .l{font-size:.84rem;color:rgba(255,255,255,.75);text-transform:uppercase;letter-spacing:.08em}.ard-mkt .steps{display:grid;grid-gap:20px;gap:20px}.ard-mkt .step{display:grid;grid-template-columns:62px 1fr;grid-gap:22px;gap:22px;align-items:start;background:#fff;border-radius:var(--ard-radius);padding:26px 28px;box-shadow:var(--ard-shadow-sm);border:1px solid var(--ard-line);border-left:6px solid var(--ard-primary)}.ard-mkt .step:nth-child(2){border-left-color:var(--ard-sky)}.ard-mkt .step:nth-child(3){border-left-color:var(--ard-green)}.ard-mkt .step:nth-child(4){border-left-color:var(--ard-orange)}.ard-mkt .step .num{width:54px;height:54px;border-radius:15px;background:var(--ard-sky-soft);color:var(--ard-primary);display:grid;place-items:center;font-weight:800;font-size:1.3rem}.ard-mkt .step:nth-child(3) .num{background:var(--ard-green-soft);color:#3f8a3f}.ard-mkt .step:nth-child(4) .num{background:var(--ard-orange-soft);color:var(--ard-orange-dark)}.ard-mkt .step .when{display:inline-block;font-size:.72rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--ard-blue);margin-bottom:4px}.ard-mkt .step h3{font-size:1.2rem;margin-bottom:.4rem}.ard-mkt .step p{margin-bottom:0;color:var(--ard-muted);font-size:.97rem}.ard-mkt .step p+p{margin-top:.7rem}.ard-mkt .table-scroll{overflow-x:auto;border-radius:var(--ard-radius);box-shadow:var(--ard-shadow);background:#fff}.ard-mkt table.compare{width:100%;border-collapse:collapse;min-width:760px;font-size:.95rem}.ard-mkt table.compare thead th{background:var(--ard-navy);color:#fff;text-align:left;padding:16px 20px;font-size:.88rem;letter-spacing:.05em;text-transform:uppercase}.ard-mkt table.compare thead th.ard{background:var(--ard-primary);border-top:5px solid var(--ard-orange)}.ard-mkt table.compare tbody th{text-align:left;font-weight:700;color:var(--ard-navy);width:30%}.ard-mkt table.compare tbody td,.ard-mkt table.compare tbody th{padding:14px 20px;vertical-align:top}.ard-mkt table.compare tbody tr{border-top:1px solid var(--ard-line)}.ard-mkt table.compare tbody tr:nth-child(2n){background:#fafbfd}.ard-mkt table.compare tbody td.nastar{color:var(--ard-muted);width:26%}.ard-mkt table.compare tbody td.ard{background:rgba(31,123,182,.07);border-left:1px solid rgba(31,123,182,.18)}.ard-mkt table.compare tbody td.ard ul{margin:0;padding-left:18px}.ard-mkt table.compare tbody td.ard ul li{margin-bottom:2px}.ard-mkt .limited,.ard-mkt .yes{display:inline-flex;align-items:center;gap:6px;font-weight:700}.ard-mkt .yes{color:#3f8a3f}.ard-mkt .limited{color:#9a7212}.ard-mkt .limited svg,.ard-mkt .yes svg{width:17px;height:17px;flex:0 0 auto}.ard-mkt .pricetag{font-weight:800;color:var(--ard-orange-dark)}.ard-mkt .footnotes{font-size:.84rem;color:var(--ard-muted);margin-top:22px}.ard-mkt .footnotes p{margin-bottom:.5rem}.ard-mkt .callout{border-radius:var(--ard-radius);padding:28px 30px;background:var(--ard-orange-soft);border:1px solid #f2dcb4;border-left:6px solid var(--ard-orange)}.ard-mkt .callout.blue{background:var(--ard-sky-soft);border-color:#c7e2f4;border-left-color:var(--ard-primary)}.ard-mkt .callout.green{background:var(--ard-green-soft);border-color:#cce9cc;border-left-color:var(--ard-green)}.ard-mkt .callout h3{margin-bottom:.35rem}.ard-mkt .callout p:last-child{margin-bottom:0}.ard-mkt .cta-band{text-align:center}.ard-mkt .cta-band h2{font-size:clamp(1.8rem,3.2vw,2.6rem)}.ard-mkt .cta-band p{font-size:1.08rem;max-width:640px;margin-left:auto;margin-right:auto}.ard-mkt .cta-actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:26px}@media(min-width:992px){.ard-mkt .hero-inner{padding:36px 0 96px}}@media(max-width:991.98px){.ard-mkt .split{grid-template-columns:1fr;gap:34px}.ard-mkt .split.flip>:first-child{order:0}.ard-mkt .g3{grid-template-columns:repeat(2,minmax(0,1fr))}.ard-mkt .quotes{grid-template-columns:1fr}.ard-mkt .stats{grid-template-columns:repeat(2,1fr);gap:30px 16px}}@media(max-width:767.98px){.ard-mkt section{padding:54px 0}.ard-mkt .g2,.ard-mkt .g3,.ard-mkt .pathways,.ard-mkt .photo-strip,.ard-mkt .step{grid-template-columns:1fr}.ard-mkt .step{gap:14px}}